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ANTI-SLAVERY INTERNATIONAL'S RESPONSE TO CADBURY DAIRY MILK BECOMING FAIRTRADE CERTIFIED

 

In response to today's announcement (Wednesday 4 March 2009) by Cadbury that their Dairy Milk chocolate bar will be Fairtrade certified in the UK and Ireland by the Summer of 2009, Aidan McQuade, Director of Anti-Slavery International, said:

"The commitment by Cadbury to make their top-selling chocolate bar Fairtrade certified is good news for the battle to end child labour in the cocoa industry in Ghana, which produces around 20% of the world's cocoa supply.

"Forced and child labour still blight the West African cocoa industry, particularly in Cote D'Ivoire, which is the world's biggest producer of cocoa, accounting for around 40% of the global output.

"Cadbury's achievement of Fairtrade certification for its Dairy Milk bar and its commitment to build thriving cocoa communities through the Cadbury's Cocoa Partnership stands in stark contrast to the comparatively puny efforts of much of the rest of the chocolate industry.

"Even considering recently announced investments by the other major chocolate companies including, Hershey, Mars and Nestle, these have not come close to demonstrating anything like the same seriousness of intent in ensuring that forced and child labour is being eradicated from their supply chain.

"Cadbury seems the exception in a $75 billion industry, which otherwise appears content in the knowledge that many of the children of the villages that produce their cocoa spend their days labouring in the fields to secure industry profits rather than studying at school to secure their own futures.

"This is the moment of truth. It is time for the rest of the chocolate industry to put its money where its mouth is and ensure adequate investment to allow them to live up to the demands set by their own voluntary protocols.

"If they fail to do this I would hope that politicians of courage and conscience such as US Senator Tom Harkin and US Representative Eliot Engel return their attention to the activities of the chocolate companies and ensure they are compelled to finally eradicate forced and child labour if they won't do so voluntarily."

For further press information contact or to arrange an interview with Aidan McQuade:: Paul Donohoe, Anti-Slavery International Press Officer, on 44 (0)20 7501 8934/07779 624 385 p.donohoe@antislavery.org

 
NOTES TO EDITORS:
 
  • The Harkin-Engle protocol
    The Harkin-Engel protocol came into effect in 2001, following media exposés of forced child labour in the cocoa industry in West Africa, and was a compromise by the chocolate industry following attempts by US Rep. Eliot Engel and US Sen. Tom Harkin to introduce legislation to develop 'slave free' labelling of cocoa products.

    Initially the protocol, which requires the certification of the process but not the labelling of products, demanded that the chocolate companies eliminate the worst forms of child labour and forced labour in Ghana and Cote D'Ivoire by July 2005. This was extended to July 2008.

  • Anti-Slavery International
    Anti-Slavery International is the world's oldest human rights organisation and campaigns for the eradication of slavery, exposing current cases, supporting local organisations to release the minimum 12.3 million people in slavery, and the implementation of international laws against slavery.

 

4 March 2009

PR/2/09